Vision III Blog

Deathly Hallows in 3D

Posted by Nikhil on 08/10 at 01:14 PM in

The release of Harry Potter and the Deathly Hallows Pt. II, brought about the final movie in the ever so popular series. Grossing $168.6 million on the opening weekend in just the U.S. and Canada, it broke box office records by a long shot. With 43% of those sales coming from the 3D version of the film many critics say that this is a low percentage of 3D viewers. Compared to the 60% of 3D viewers that chose to to see the recent film Transformers: Dark of the Moon, it does seem low. However, my counterargument to this is that still close to half of the viewers are choosing to see Harry Potter in 3D. This does not seem as if 3D is weakening to me.\n

\n\n\nFurthermore, Harry Potter and the Deathly Hallows Pt. II grossed $72.8 million from 3D sales in its opening weekend putting it at the second highest grossing 3D release behind Alice in Wonderland's $81.3 million. In terms of highest grossing 3D films of all time Deathly Hallows Pt. II is fourth on the list. Not to mention it is Warner Brothers' highest grossing 3D film to date. All of these facts would point to signs that 3D is in fact here to stay rather than just another fad.\n

\n\n\nAnother important consideration is that because of the increased cost to watch a 3D movie, a larger percentage of the gross sales are coming from 3D. So even if 3D viewership is low, sales are still at the same levels if not higher. It would appear then that 3D is more of a lifesaver to the film industry than a burden.






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