Do I Really Need To Start Creating Stereoscopic 3D Ads?
\nPosted by Walter on 06/28 at 02:36 PM in\n\n\n\n\n\n\n\n\nWe live in a high technology centric society. Moving in the fast paced information age, where huge volumes of content are being delivered at lighting speed.
\nSocial media has become highly prevalent in our personal lives. Mobile phones, iPads, text messaging, tweets, likes, and digital signage are all vying for our attention. We can't move out of our own way, even if we tried. Compulsive, addictive personalities are being born in droves.
\nNew communications channels are being drawn and agencies are stuck in the mix. With constant maneuvering and change, brands are circling the wagons to make sense of it all.
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Through this unstructured period, a brands visual impact has had a tendency to get lost in the flow. This is unfortunate in that, visual sensibility of brand is a powerful thing, enhancing viewer recall and recognition.
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Controlled environments, such as movie theaters are gateways to promote a brands visual substance through advertisements, without distractions. There is something said for sitting back and relaxing with an unclouded mind, concentrating on what is on the screen.
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As I mentioned in my previous post “Do Ad Agencies Really Care About 3D”, 3D content has shown great promise in the ad industry. With viewer purchase intent increasing from 49% to 83% when comparing a 2D to 3D ad, recall increased from 68% to 83%, ad enjoyment grew from 65% to 70% and overall presence went from 42% to 69% .
\nMovie theaters can play a significant role, where audiences have the ability to experience 3D advertisements in their truest from. This is a great opportunity for brands to differentiate themselves from the competition, while created greater exposure, recall and recognition.
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Agencies benefit as earlier adopters for stereoscopic 3D, enhancing brand offerings and becoming influencers to potential new clientele. This will eventual lead into other 3D branded content offerings across broadcast, web, tablet P.C.'s and mobile phones.
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