Vision III Technology

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Unique Parallax Imaging Technologies

Parallax scanning, which produces the “v3 look,” creates moving images that appear to have greater sharpness, depth (or dimensionality), texture, and clarity than ordinary images. It can be applied to any medium involving moving images, such as television (HD, NTSC, and PAL), film, video games, and computer screens. No special equipment or glasses are required to view parallax-scanned images.

Parallax scanning, as the name implies, works by incorporating parallax information into standard images over time by “scanning” through different points of view. The word “parallax” refers to how objects appear differently based on the position of the viewer. For example, if you cover one eye while looking at a close object, and then switch to cover only your other eye—and then rapidly switch back and forth—you will notice that each eye sees a slightly different view of the same object. The relationship between the object and the background behind it also changes.

There are two components required to produce the effect that parallax-scanned images possess. The first component—a parallax scanning imaging device—creates images with parallax by moving the point of view in a particular manner. Such a device can be a lens for a film or video camera, or a 3D image-rendering program for a computer (both are available from Vision III in our v3 lens technology and v3 software). By moving the point of view, a slightly different image of a scene is recorded.

The second component is your brain. Normally the brain receives parallax information from two eyes at the same time, which is the way we perceive a three-dimensional view of the world around us. It turns out, however, that there is an additional way to perceive a similar effect. Vision III discovered that when you see parallax-scanned images over time on a conventional display, your brain turns the parallax information in the images into the sensation of greater depth, texture, and sharpness. Throughout the years, we figured out exactly how parallax-scanned images must be produced in order for the brain to process them to create the unique dimensionality that comprises the “v3 look.”